It’s in no one’s good interest to do extensive work before the client is 100% signed off on it with those styles. Barring a page-one rewrite (which will still get done far quicker than 3D or traditional animation), you’re setting yourself up to be prepared when going with 2D motion graphics.Īnother time-based aspect is that because 3D and hand-drawn animations are so work-intensive, every detail must be approved ahead of time before work can begin. The same is true if you’re up against a product launch - you’re assured the quickest turnaround possible if last minute details need to change. Got an urgent presentation to a client in two hours and your CEO just decided to change your slogan? You can get that change made and get your revised video uploaded to you with enough time to take a coffee break before your presentation. When you’re up against a tight deadline, there’s no better chance for making sure you’ll hit it than when you’re working with 2D motion graphics. This is an extension of what we’ve been talking about in regards to the ease with which revisions can be made to 2D motion graphics projects. That makes it incredibly inefficient to make revisions to a 3D animated video. And that may not seem like a huge deal until you realize that you have to re-render the video each time someone wants to put in a new logo or decides a character should be blue instead of yellow, and that adds up real quick. Adding that one extra second to the video may not take too much time once you’re in the project, but rendering it out into its final video may take a few hours. With 3D, every minor change is still a major change, because you’re working with an entire extra dimension of data. To add one additional second requires 30 additional frames of the character to be animated. With traditional animation, that entire sequence needs to be either redrawn or drawn for the first time. With 2D motion graphics, the designer only needs to go into the project in After Effects, change the animation length, and the software basically does the rest. Adjustments can be made simply, and a designer can play back the result in real-time.įor example, let’s say we need to change the timing of a scene so that a character transitions in and lasts one second longer on screen. With 2D motion graphics, the revision process still requires work, but it’s far less work than other animation methods. Most of the time they are minor, but even minor revisions chew up time and money. That brings us to the next point.ĭuring the production process, there are often revisions. Rendering (mixing all the elements together to a final video) a minute long video can take hours because the 3D models have so much extra information than flat 2D graphics. 3D also takes longer, and not just for creating. And when I say 3D here, I don’t mean “put on your 3D glasses and watch things fly at your head.” What we’re talking about here is 3D modeled animated video. A reasonable budget for a traditional animated video can be ten times higher (or more) than a 2D motion graphics animated video!ģD animated videos can also look stunning and there is a use for them, but they are also costly. That is a lot of work, and as you can imagine, can be costly. It will also take a lot longer since an artist has to draw approximately 30 frames for every second of video. Traditional animation can look gorgeous and have its own charm, but every frame is hand drawn by an animator and it will cost much more for a custom video. Not only are 2D motion graphics stunning in video in the hands of a good production house, they are also the cheapest method of creating animated video.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |